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Leeds Gin 

Leeds is a vibrant city full of culture and life, their bid to become European Capital Of Culture is a prime example of this. Notable things from my research of Leeds which I thought worthy of incorporating into the design was the Yorkshire Rose, and the many iconic buildings which scatter the city, Candle House, Bridgewater Place and The Town Hall being prime examples. Candle House designed by Careyjones Architects, a building which has won many awards was the most inspiring form from which I wanted to take inspiration. From this, I produced hundreds of sketches taking into account my research I conducted in Leeds and the importance that the bottle shape needed to be of a premium to super premium quality. Some of the notable elements of the bottle include the simple but elegant form, complemented by clean typography, the colour gradients for each bottle to help visually communicate the flavour, while also offering a different solution to its competitors.